From a single Albuquerque storefront to locations across New Mexico, Prohibition 37 (P37) is helping shape the state’s cannabis scene.

In this episode of Elevated Chat, we sit down with Brian, Director of Cultivation for P37 and Dank City, to break down what really goes into top-tier premium flower—from terpene-driven growing to scaling indoor and mix-light operations.

What You’ll Learn

• How P37 balances indoor quality + mix-light scale
• Why terpenes matter when choosing your flower
• The rise of rosin and solventless products
• What makes strains like Kiwi Sours and Cotton Candy stand out

“We test all of our products for terpenes to help guide customers toward what they actually need.”

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Final Hit

At P37, it’s simple: better inputs, better process, better product.

Stop by any P37 location and see the difference.